About Us

Internationally inspired essentials for the gentlemen of today



Fed up with men’s fashion sites that featured either hundreds of indistinguishable choices—or a few quality pieces with out-of-control price tags, founder Greg Barnett decided that there had to be a better way. He realised that while everyone wants to look good, not everyone has the time to keep up with the latest trends or go hunting for unique designer vintage items. And so, inspired to fill a need he came up with Re-eminent. Along with his amazing team, he has created a store that takes the hard work out of finding quality pieces that are stylish and affordable. Making it easy to look good.

Modern essentials. Reimagined.

Globally inspired and expertly curated, we would argue that these essentials are anything but basic. For the man who knows how to pack light and breeze through an airport security line without breaking his stride, we’ve hand-selected these key pieces that you’ll wonder how you ever did without. Because whether you’re traveling for work or play, why shouldn’t you look good doing it?

Accessories without the attitude.

Armed with the right accessories, we think that anyone can take the guesswork out of being stylish. Sophisticated but never fussy, these are the details that will up your game and take your look effortlessly to the next level. We’ve made sure to keep them understated but on trend, with just the right dose of New York cool and Tokyo flair. Best of all, they’ll deliver superior quality without breaking the bank.

Renew. Remake. Refresh.

Join us in discovering vintage designer pieces that are one-of- a-kind, whether brilliantly refurbished or cleverly fashioned into something new. Guaranteed authentic, we’ve chosen these exceptional pieces because they combine timeless quality with an updated edge. Add to that the little thrill of getting away with a great deal, and there’s really no reason not to walk away with an incredible find.